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Category Archives: Google Adwords

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The Latest Keyword Advertising Battle: The 10th Circuit Finds No Infringement Based on Use of Another’s Trademark to Generate Sponsored Advertisements

Posted in Google Adwords, Keyword advertising, Trademark Infringement

Written by: Jamison Arterton Over the past few years, numerous trademark infringement suits have been filed over keyword advertising.  Last month, the 10th Circuit weighed in on this subject, issuing a decision with broad implications.  In 1-800 Contacts, Inc. v. Lens.com, Inc. , the 10th Circuit held that the use of another’s trademark to generate… Continue Reading

Google and Rosetta Stone Settle AdWords Trademark Infringement Suit

Posted in Google Adwords, Trademark, Trademark Infringement

Written by Geri Haight Six months after the U.S. Court of Appeals for the Fourth Circuit reversed the district court’s dismissal of Rosetta Stone’s trademark infringement lawsuit against Google, the parties issued a joint statement today announcing that they have settled their legal dispute. The parties stated:  “Rosetta Stone Inc. and Google have agreed to dismiss the… Continue Reading

Fourth Circuit Resurrects Rosetta Stone’s Challenge to Google’s AdWords Program

Posted in Dilution, Google Adwords, Litigation, Trademark Infringement

On Monday, the Court of Appeals for the Fourth Circuit reversed the district court’s decision ending Rosetta Stone’s trademark infringement case against Google.  Rosetta Stone’s complaint, filed in 2009, alleged that Google infringed Rosetta Stone’s trademark rights by selling its trademarks as keywords to third-party competitors without Rosetta Stone’s permission.  Under Google’s AdWords program, Google offers advertisers the ability… Continue Reading

Google AdWords Litigation Update – Trademark Holders Denied Class Certification in U.S. Lawsuits

Posted in Google Adwords, Litigation, Remedies, Trademark, Trademark Infringement

Written by Jamison Arterton In the latest Google AdWords decision, a U.S. Federal District Court judge in Texas refused to certify two classes of advertisers who filed separate infringement suits against Google Inc.  The complaints, filed in 2009, each claim that Google sold search terms that included registered trademarks to advertisers who were not affiliated… Continue Reading

Google Adwords Decision in Europe: Trademark Owners May Prevent Competitors From Using Trademarks As Keywords

Posted in Google Adwords, Litigation, Trademark, Trademark Infringement

Written by Geri Haight Remember last year when the European Union’s Court of Justice ruled that Google did not violate European Union law by selling trademarks as keywords and thereby permitting advertisers to purchase and use keywords corresponding to their competitor’s trademarks in Google ads?  The decision let Google, as an intermediary, off the hook for trademark… Continue Reading