On the heels of recent attempts to trademark a celebrity baby name comes the story of an attempt to obtain trademark protection for the name of a sports celebrity.  Well, a variation of a sport celebrity’s name.  This time, two trademark applications were filed last week for the mark LINSANITY — as in the current craze caused by Jeremy Lin, a player for the New York Knicks who is taking the sports world (and, arguably, the world) by storm.  Lin, who had been a familiar face on the Knicks bench until very recently, scored 25 points during a game against the New Jersey Nets on February 4th. Since then, Lin has gone on to lead the Knicks in a string of victories.  His last name has been converted into any number of new words to explain the sports phenomenon that is Jeremy Lin, such as “linsanity,” “linsane,” “linderella,” and “linferno.”  Aside from spawning new vocabulary, Lin’s success is translating into sales.  The media has pegged Lin as the “fastest growing athlete brand” and Lin’s No. 17 Knicks jersey is the top online seller for the NBA.  The “linsanity” has now reached the U.S. Patent and Trademark Office, where two individuals (who are not Jeremy Lin) have applied to register the LINSANITY mark. Continue Reading LINSANITY: The Trademark

Since the birth last month of their first child, Blue Ivy Carter, Beyoncé and Jay-Z are no doubt experiencing the typical joys of first-time parenthood.  Those first looks, smiles and coos.  But they are struggling with at least one parenting issue that most of us don’t have to worry about:  trademark protection for their baby’s name.  Beyoncé’s company, BGK Trademark Holdings, LLC, recently filed an intent-to-use trademark application for the mark BLUE IVY CARTER for use on a wide range of goods and services, including fragrances, key chains, baby strollers, jewelry, mugs, hair accessories, balls, product merchandising services and entertainment services, to name a few.  But Beyoncé was not the first applicant for the BLUE IVY CARTER trademark.  Two other entities beat her to the Trademark Office.  Continue Reading BLUE IVY CARTER: What to Get a Child Who Has Everything? A Trademark Registration.