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Category Archives: Genericide

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The (Best) Method to the Madness Behind Choosing a Company Name or Mark

Posted in Arbitrary marks, Descriptive marks, Fanciful marks, Genericide, Suggestive marks, Trademark

Written by: Susan Neuberger Weller The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle, Shodogg, and Zaarly. One of the reasons for these types of names and spellings, she… Continue Reading

Is It Proper To Say You Google On GOOGLE®?

Posted in Domain Name, Genericide, Litigation, Trademark, Uniform Domain Name Dispute Resolution Policy

Written by Susan Weller Do you “google?” That is the essence of the question before the Federal District Court in Arizona in a Complaint filed on May 21, 2012 by David Elliott against Internet search engine giant Google, Inc. In Elliot v Google, Inc., CV-12-1072-PHX-MHB, Elliot claims that Google’s once distinctive mark GOOGLE® has become… Continue Reading